Are you still on the fence about jumping into the influencer marketing bandwagon? Don’t worry, we won’t judge you… well, not too harshly anyway. But seriously, why would you settle for boring brand messages when you could be one of the cool kids? It’s like being at a party and not talking to the popular…
Creating valuable content is a complex art. More and more marketers and businesses are trying their hand at it. But with strategic content writing, there’s more to it than just putting plain words. Here’s a quick look at some of the common mistakes and how to avoid them. With all the technological advances, we are…
Everyone has a story. Each time, I share the story of my early days in Canada I get the response “That’s a miracle”. Like many new immigrants, I moved to Canada with big dreams. With an MBA and a rising career in advertising working with international brands, I was confident of making it big in…
For years now, marketing experts have been hyping social media as the next big thing. Many organizations treat social media like a shiny new toy: it’s different, fun to play with, and everyone seems to be actively using some form of social media.With all this talk about social media, it’s easy to get caught up…
The concept may be old, but does it hold true today? Can a materialistic selfish world really care about doing good for goodness’ sake? Do we still believe that the beneficiary of a good deed will repay the kindness to others? Are there still people who believe they should do good genuinely expecting nothing in…