CAC: Customer Acquisition Cost
Imagine you’re on a shopping spree for customers. CAC tells you how efficiently you’re bagging them. Low costs and high customer counts are like finding a unicorn in a shopping mall. The lower the CAC, the more budget-friendly your shindig becomes, and you’ll have plenty left for the confetti cannons!
CLV: Customer Lifetime Value
This one’s like predicting the lifespan of your favorite pair of jeans. CLV helps you forecast the revenue a customer will bring throughout their relationship with your brand.
CPA: Cost Per Action or Acquisition
CPA is like knowing the price of admission to the coolest party in town. But be wary of low-quality leads; they’re the party crashers of the marketing world.
CPC: Cost Per Click
Ever clicked on an ad and wondered what it cost? That’s CPC. Low CPC is like finding a dollar bill on the street—it’s money saved.
CPL: Cost Per Lead
Counting the pennies you spend to find potential customers. But remember, quality over quantity! Focus on leads that lead to deals.
CPO: Cost Per Opportunity
This one’s like sifting through leads to find the hidden gems. Opportunities are like diamonds in the rough. Bling, bling!
CTR: Click-Through Rate
It’s a popularity contest in the marketing world. But remember, even if your campaign gets a million clicks, it’s all in vain unless those clicks lead to cash registers ringing.
CVR: Conversion Rate
It’s like counting the number of people who RSVP’d “Yes” to your party. High CVR means more guests on the dance floor.
LVR: Lead Velocity Rate
How quickly do your leads turn into paying customers? Think of it as the fast-forward button on your marketing strategy. Think of it as a fast-forward button for your marketing strategy.
RPL: Revenue Per Lead
Imagine you’re baking cookies, and each lead is an ingredient. RPL tells you how delicious your cookies (revenue) will be. Who doesn’t love tasty profits?