The concept may be old, but does it hold true today?
Can a materialistic selfish world really care about doing good for goodness’ sake?
Do we still believe that the beneficiary of a good deed will repay the kindness to others?
Are there still people who believe they should do good genuinely expecting nothing in return?
Pay it forward is a concept that is derived from the notion that you should do good deeds for others, expecting nothing in return. It has been adopted by some authors, moviemakers and other creators who have incorporated it into their own ideas and views of morality. Although it is a world full of selfishness, some people still believe in doing good deeds for others expecting nothing in return. In the Bible, Jesus taught that paying it forward is a requirement for those who have received God’s forgiveness.
The idea of paying it forward is a simple concept — if you get something good, you give something good to someone else. Paying it forward is not just a concept, it’s an idea that some firms have adopted as an economic model. For example, when a company is successful, they create a fund that they use to help other companies. This can work in the form of a loan or a donation. It works like this: a company is successful and earns a profit, they take a portion of that profit and create a fund that they use to help other companies.
We all know of those big corporations who go the whole nine yards to squeeze every bit of PR juice out of their charitable work BUT there are some who still believe the left hand should not know what the right hand is doing. It is heartening to note that some firms have adopted the pay it forward idea as an economic model. One such institution was LaBella restaurant in the city of Ahmedabad, once known as the Manchester of India.