Author: Dennis Mathew

How can marketers get more out of social media?

For years now, marketing experts have been hyping social media as the next big thing. Many organizations treat social media like a shiny new toy: it’s different, fun to play with, and everyone seems to be actively using some form of social media.With all this talk about social media, it’s easy to get caught up…

Pay it forward

The concept may be old, but does it hold true today? Can a materialistic selfish world really care about doing good for goodness’ sake? Do we still believe that the beneficiary of a good deed will repay the kindness to others? Are there still people who believe they should do good genuinely expecting nothing in…